We positioned Ultimate Software as the first HCM company to actually suggest that people should come first. Campaign People First launched. Way before Workday, Peoplesoft and even Oracle dare make such a claim. No-brainer, huh? You'd think so. Thankfully, they wanted to announce said new position during the Super Bowl. Then awards came first. Then, more importantly, investors came first. So this spot, you guessed it, comes first. And yes, that's Jeff Bridges, so there's that.
Wasn't a hard job. They had good stuff. All at a pretty reasonable price. We just needed eyeballs to stop and take a look. Add an up-and-coming indie pop band from Perth and viola...fun...back in furniture.






From 2007 to 2017, we married millions of couples at Bed Bath & Beyond. From in-store experience, to 100+ page lookbooks, email & social marketing campaign & management, essence videos, to associate scripts, packaging and uniforms. Almost half of the couples that were married in the US in this 10 year period, we guided their entire journey.
'Twas quite the frenzy. Everything from packaging to social to menu boards. This was a QSR cultural milestone and goes down as one of the most comprehensive and anticipated relaunch LTOs in fast food history.






"We want people to be proud to consider a career in healthcare. It used to be cool. Can we make it cool again?" That's what the KHA asked of us. The engagement destroyed industry standards and broke the KHA website. Of course it didn't break their site. That would imply they weren't prepared. So it just 10x'd visitors.
We launched Home of Burgers, Breakfast & Bog Boy for Frisch's and even created the fun little jingle that was sung by a bajillion Reds fans at Great American Ballpark. No rocket surgery here. Just reclaiming what we've owned in our trading area for decades.
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